Never take anything for granted
In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.Some said: “Congratulations”Others said: “Are you crazy or what!?” Now, in 2019, we can happily look back at ten very rewarding years of genuine entrepreneurship. I can only recommend it. Here is what I feel is important to be happy…
“Have you seen that pink elephant in the sky?”, looks like a silly question of a daydreamer. “There are no pink elephants. Moreover, elephants don’t fly. Leave alone they would be high up in the sky!” … the logical reaction of a rational mind. However, exactly this type of fast reaction is short-sighted. It is…
Ik hou ervan om jonge ondernemers te begeleiden in hun traject naar een volgende niveau. Daarom ben ik ooit mentor geworden bij The Birdhouse, een start-up accelerator in Gent en Antwerpen. Gedurende intensieve periodes van zes maanden werken we nauw samen met onze startups om hun ambitieuze doelen te bereiken. Dat doen we als raadgever,…
Almost 14th of February again, Valentine’s day. This day makes me think of the most beautiful lesson in love I ever got from my grandma when I was only 6. To love is to let go We were walking on the beach in Ostend, and she said to me: “now Ann, you have to watch…
As a linguist (yes, I also have a Master in Linguistics :)), I truly adore Oscar Wilde for his wit: a combination of contrary elements that make his style so full of irony and paradox. On being your true self: “Be yourself, everyone else is already taken.” On true friends: “True friends stab you in…
Marketing is no longer about telling the world how great your products and services are. Marketing is not what you think it is.It is more counter-intuitive than you think. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not…
The less people are experienced in marketing, the more they want to have a say in marketing. Because they believe their “intuition” rocks? Well, their intuition doesn’t rock. Here’s why: a lot of principles in marketing are counter-intuitive to non-marketeers. Let’s look at just one. The BIG LOGO struggle We still see clients asking for a…
Your product or service may be complex or hard to build. That’s why at the basis you have a complex story to tell. But what people buy from you must make their lives easier. That’s why you need to listen carefully and simplify your message. At Galland.be, we offer a simplification trail to transform your…
Since last Saturday, the nameplate at the top of the Montreal airport terminal shines in alternating red, white and blue. And to underline the importance of ice hockey, the O has been stuffed with the “Canadiens” hockey logo. Gohabsgo ! It is an internal idea, they say. Yes, I can see that from a distance.…
When we talk to CEO’s and marketing & sales directors about competition, we often feel they are most worried about their closest competitors. Competitors that do exactly the same stuff as they do. Virtually every company gathers loads of information on direct competitors. At first sight, there is nothing wrong with that. Following up on what…