Never take anything for granted
IKI means “life, alive” and KAI “result, benefit”. As such, the Japanese concept IKIGAI can best be described as a reason for being“. We have been using the concept of Ikigai in our Personal branding and Pitching workshops to help individuals better focus on “why they do what they do“, and help them make smart(er)…
We are entering a completely new world, a world that will be different from everything we have seen and experienced so far. Covid-19 has forever changed the world as we knew it. The new times will be exciting and difficult at the same time, because we are lacking experience in how to face and adapt…
Here is a series of business books that have greatly influenced and enriched our understanding across various facets of the business landscape, including management, strategy, strategic marketing, innovation, creativity, brand management, customer loyalty, marketing communications and marketing metrics. We love these books because in one or other way, they have played a role in shaping…