Never take anything for granted
After an unusual number of cancelled flights, hotel reservations, concerts, events, parties and dinners, I gradually started hoping someone was going to cancel 2020 altogether. But nobody did so far! It looks like we will have to accept 2020 as the year in which a few things changed drastically. And “a few” is a serious…
IKI means “life, alive” and KAI “result, benefit”. As such, the Japanese concept IKIGAI can best be described as a reason for being“. We have been using the concept of Ikigai in our Personal branding and Pitching workshops to help individuals better focus on “why they do what they do“, and help them make smart(er)…
We are entering a completely new world, a world that will be different from everything we have seen and experienced so far. Covid-19 has forever changed the world as we knew it. The new times will be exciting and difficult at the same time, because we are lacking experience in how to face and adapt…
When we talk to CEO’s and marketing & sales directors about competition, we often feel they are most worried about their closest competitors. Competitors that do exactly the same stuff as they do. Virtually every company gathers loads of information on direct competitors. At first sight, there is nothing wrong with that. Following up on what…