Never take anything for granted
After an unusual number of cancelled flights, hotel reservations, concerts, events, parties and dinners, I gradually started hoping someone was going to cancel 2020 altogether. But nobody did so far! It looks like we will have to accept 2020 as the year in which a few things changed drastically. And “a few” is a serious…
Die middag zat ik met een collega in de Vitrine in Gent. Letterlijk in de Vitrine, voor het raam. En dat op de Brabantdam. Wie Gent en de buurt van het glazen straatje kent, denkt nu “waar gaat dat heen?” Wie Culinair Gent kent, weet beter. Nu heb ik al vaker aangeschoven in het overheerlijke…
Make your strategy straightforward and believableYou know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable way. Stand out from the crowdDon’t copy any other brand you may be looking up to.…