Let’s prepare for something completely new. Forget exit strategies, think ENTRY strategies.

Let’s prepare for something completely new. Forget exit strategies, think ENTRY strategies.

We are entering a completely new world, a world that will be different from everything we have seen and experienced so far. Covid-19 has forever changed the world as we knew it. The new times will be exciting and difficult at the same time, because we are lacking experience in how to face and adapt…

“It’s not what you think it is”

“It’s not what you think it is”

Marketing is no longer about telling the world how great your products and services are. Marketing is not what you think it is.It is more counter-intuitive than you think.  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not…