We are entering a completely new world, a world that will be different from everything we have seen and experienced so far. Covid-19 has forever changed the world as we knew it. The new times will be exciting and difficult at the same time, because we are lacking experience in how to face and adapt to that changed environment in the first place. Moreover, we are already in the middle of it! Again without experience.
I am sure that the future will definitely remain exciting because of the many new opportunities we still need to discover and create. But we will have to adapt our mindset to make things happen the new way. And leaving the beaten track also asks a lot of courage and discipline.
We don’t need an EXIT but an ENTRY STRATEGY
The world today is focussing on exit strategies. The word exit is all over the place. But an exit does not open any perspective… it is just an exit, isn’t it? It is just about leaving what was.
Therefore, could we please stop talking about the EXIT strategy, and rather focus on finding and developing ENTRY strategies that may work?
We are ENTERING a new phase. We will have to organise ourselves differently, we will work differently, and will have to rethink and reinvent most of what we were doing.
To exit only means that we are leaving something old, something that no longer serves the purpose. Hence, the exit it is an uninteresting topic to keep on expanding on.
An ENTRY, on the other hand gives hope and perspective. It means we will do something NEW.
Can we?
At Galland.be we are now working on brainstorms and workshops for and with our customers on how to adapt their business in a future-proof way. We are developing new strategies to ENTER the business world again, with existing brands that are passionate to survive and thrive under new conditions.
– Megginson, in “Lessons from Europe for American Business”, Southwestern Social Science Quarterly, 1963