Let’s prepare for something completely new. Forget exit strategies, think ENTRY strategies.

Let’s prepare for something completely new. Forget exit strategies, think ENTRY strategies.

We are entering a completely new world, a world that will be different from everything we have seen and experienced so far. Covid-19 has forever changed the world as we knew it. The new times will be exciting and difficult at the same time, because we are lacking experience in how to face and adapt…

2014: stop “storytelling”, start “storywalking”

2014: stop “storytelling”, start “storywalking”

Stories are meant to make an emotional connection with your audience. However, you cannot do so by telling people how great or special your company is. Interesting stories are always about people in the first place.  Great stories focus on the future and on what  is important to the hearer. They pull people into a dialogue… and are…