Business books we recommend

Business books we recommend

Here is a series of business books that have greatly influenced and enriched our understanding across various facets of the business landscape, including management, strategy, strategic marketing, innovation, creativity, brand management, customer loyalty, marketing communications and marketing metrics. We love these books because in one or other way, they have played a role in shaping…

10 years of entrepreneurship. The learnings.

10 years of entrepreneurship. The learnings.

In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.Some said: “Congratulations”Others said: “Are you crazy or what!?” Now, in 2019, we can happily look back at ten very rewarding years of genuine entrepreneurship. I can only recommend it. Here is what I feel is important to be happy…