We stopped doing marketing. We didn’t stop just now ; we stopped already a while ago. Because marketing the way we know it, is no longer relevant. The 4Ps are no longer a big help because they tell you to promote products to people at a set price at the places you pick. And that…
All posts in English
2014: stop “storytelling”, start “storywalking”
Stories are meant to make an emotional connection with your audience. However, you cannot do so by telling people how great or special your company is. Interesting stories are always about people in the first place. Great stories focus on the future and on what is important to the hearer. They pull people into a dialogue… and are…
To be quite honest with you, basically…
Harris Academy in Upper Norwood (south London) has banned popular slang words used by pupils in an effort to improve standards of English. No longer will words and phrases such as ‘you woz’, ‘bare’ and ‘innit’ be tolerated at . The school has put up signs with a list of ‘banned words’ – including ‘extra’, ‘innit’ and ‘like’,…
Are you ready to say “OK Glass”?
If we may believe Matt Warman in The Telegraph today, Google Glass “is the computer that has both excited and worried millions. Forget the next iPad or the Samsung Galaxy S5 – Google Glass is the hottest property in today’s overheated world of technology, despite the fact that almost nobody who is talking about it…
Wishing you a great 2013 full of empathy and imagination!
In the course of 2012, we heard quite a few CEOs and managers say they really like the idea of “listening more to customers”, of becoming more “customer-centric” and of wanting to “excel in customer intimacy.” That’s a good start because thanks to the digital age, customers have become very powerful: they can make…
Still want to be in business by 2020?
If you still want to be in business by 2020, you need to come up with a smart online strategy. A strategy that is different from what most companies do (showing off how great they are).What does that mean? In the first place you have to ban company-centric thinking and make sure the content of your…
Brand being is about being relevantly different and being prepared to fail
1. Stop broadcastingStop broadcasting, Broadcasting is the main ingredient of old school brand building. 2. Start brand beingStart being your brand and living your brand. Start being just the one you really are. It is not worth it trying to behave like somebody else, you can only become a mere shadow of what you never…
11 factors for success in 2011
Make your strategy straightforward and believableYou know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable way. Stand out from the crowdDon’t copy any other brand you may be looking up to.…