The message is simple

Make it real
Make it real

My desk companion  made me smile yesterday. His name? Sempé, the calendar version. I adore Sempé for his simple and subtle way of bringing messages across.

This time: showing danger situations… some a bit more dangerous than others.

Make it real

Make things real to get people’s attention. Communicate in their language if you want them to act. This requires one very important ingredient: RELEVANCE. The more relevant your message is to someone’s personal life or way of thinking, the higher the impact of your message.

So, make it real. Make it relevant… and get your message across.


Leave a Reply

Your email address will not be published. Required fields are marked *