Never take anything for granted
“Have you seen that pink elephant in the sky?”, looks like a silly question of a daydreamer. “There are no pink elephants. Moreover, elephants don’t fly. Leave alone they would be high up in the sky!” … the logical reaction of a rational mind. However, exactly this type of fast reaction is short-sighted. It is…
Forget all the gossip about Peggy Guggenheim. It distracts from what she really should be remembered for. True, her unconventional sex life, with reportedly over 400 lovers, combined with a lot of envy, hatred and deep emotional loneliness, was legendary. Add to this loads of money and an incredible desire to shock the world… and…
It sometimes is difficult to make abstraction of stupid random things happening around you. It is easy to stumble into the trap of letting them bother you… and getting stressed out. The more you realise how insignificant some burdens are, the easier life will get. Here are 9 things I try not to give a single…
I ama mothera daughtera frienda lovera wifea cooka leadera travellera performera dreamera poeta survivorI am a woman I amkind generousfearlesshopefulpatientimperfectpassionatecourageousemotionalrationalplayfulloyalI am a happy woman I have beenlovedrespectedignoredadoredtaken for granteddesiredhumiliatedpraisedleft in the darkput in the spotlightlet down by fewtrusted by mostI am a happy woman shaped by the scars of life.
Almost 14th of February again, Valentine’s day. This day makes me think of the most beautiful lesson in love I ever got from my grandma when I was only 6. To love is to let go We were walking on the beach in Ostend, and she said to me: “now Ann, you have to watch…
As a linguist (yes, I also have a Master in Linguistics :)), I truly adore Oscar Wilde for his wit: a combination of contrary elements that make his style so full of irony and paradox. On being your true self: “Be yourself, everyone else is already taken.” On true friends: “True friends stab you in…
Marketing is no longer about telling the world how great your products and services are. Marketing is not what you think it is.It is more counter-intuitive than you think. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not…
The less people are experienced in marketing, the more they want to have a say in marketing. Because they believe their “intuition” rocks? Well, their intuition doesn’t rock. Here’s why: a lot of principles in marketing are counter-intuitive to non-marketeers. Let’s look at just one. The BIG LOGO struggle We still see clients asking for a…
One of the most stunning things we encounter when we run workshops about strategy, is the confidence managers usually have with respect to knowing their customers well. When we confront them with questions such as “how do you know this is exactly what your customers want”, “how do you know this is the way to…
Your product or service may be complex or hard to build. That’s why at the basis you have a complex story to tell. But what people buy from you must make their lives easier. That’s why you need to listen carefully and simplify your message. At Galland.be, we offer a simplification trail to transform your…