Your product or service may be complex or hard to build.
That’s why at the basis you have a complex story to tell.
But what people buy from you must make their lives easier.
That’s why you need to listen carefully and simplify your message.
At Galland.be, we offer a simplification trail to transform your company into a future-proof organisation that is loved by its customers.
It will make you go:
- From organisation-centric to customer-centric
- From writing selling propositions to creating value propositions
- From complex thinking to simple communication
How to transform in 3 simple steps?
I. Identity mapping
Your DNA: WHAT do you do for WHOm and HOW
Your Passion: WHY
II. Messaging house
Your secret plan to conquer the world. The essence of what you want to be and are going to say. A clear plan in which choices are being made. You cannot be everything to everyone. You make choices you stick to in a consistent way.
III. Go-to-market plan
Your tailor-made plan, translating the chosen strategy into a concrete action plan. It explains all the different steps to be taken to meet the goals that have been set.
Is it really that simple? Yes!
Contact us via galland.be for a first informal chat.