Never take anything for granted
Here is a series of business books that have greatly influenced and enriched our understanding across various facets of the business landscape, including management, strategy, strategic marketing, innovation, creativity, brand management, customer loyalty, marketing communications and marketing metrics. We love these books because in one or other way, they have played a role in shaping…
In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.Some said: “Congratulations”Others said: “Are you crazy or what!?” Now, in 2019, we can happily look back at ten very rewarding years of genuine entrepreneurship. I can only recommend it. Here is what I feel is important to be happy…
“Have you seen that pink elephant in the sky?”, looks like a silly question of a daydreamer. “There are no pink elephants. Moreover, elephants don’t fly. Leave alone they would be high up in the sky!” … the logical reaction of a rational mind. However, exactly this type of fast reaction is short-sighted. It is…
Forget all the gossip about Peggy Guggenheim. It distracts from what she really should be remembered for. True, her unconventional sex life, with reportedly over 400 lovers, combined with a lot of envy, hatred and deep emotional loneliness, was legendary. Add to this loads of money and an incredible desire to shock the world… and…
It sometimes is difficult to make abstraction of stupid random things happening around you. It is easy to stumble into the trap of letting them bother you… and getting stressed out. The more you realise how insignificant some burdens are, the easier life will get. Here are 9 things I try not to give a single…
I ama mothera daughtera frienda lovera wifea cooka leadera travellera performera dreamera poeta survivorI am a woman I amkind generousfearlesshopefulpatientimperfectpassionatecourageousemotionalrationalplayfulloyalI am a happy woman I have beenlovedrespectedignoredadoredtaken for granteddesiredhumiliatedpraisedleft in the darkput in the spotlightlet down by fewtrusted by mostI am a happy woman shaped by the scars of life.
Ik hou ervan om jonge ondernemers te begeleiden in hun traject naar een volgende niveau. Daarom ben ik ooit mentor geworden bij The Birdhouse, een start-up accelerator in Gent en Antwerpen. Gedurende intensieve periodes van zes maanden werken we nauw samen met onze startups om hun ambitieuze doelen te bereiken. Dat doen we als raadgever,…
Almost 14th of February again, Valentine’s day. This day makes me think of the most beautiful lesson in love I ever got from my grandma when I was only 6. To love is to let go We were walking on the beach in Ostend, and she said to me: “now Ann, you have to watch…
As a linguist (yes, I also have a Master in Linguistics :)), I truly adore Oscar Wilde for his wit: a combination of contrary elements that make his style so full of irony and paradox. On being your true self: “Be yourself, everyone else is already taken.” On true friends: “True friends stab you in…
Marketing is no longer about telling the world how great your products and services are. Marketing is not what you think it is.It is more counter-intuitive than you think. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not…