Ik hou ervan om jonge ondernemers te begeleiden in hun traject naar een volgende niveau. Daarom ben ik ooit mentor geworden bij The Birdhouse, een start-up accelerator in Gent en Antwerpen. Gedurende intensieve periodes van zes maanden werken we nauw samen met onze startups om hun ambitieuze doelen te bereiken. Dat doen we als raadgever,…
All posts by ann
About love and the art of “let go”
Almost 14th of February again, Valentine’s day. This day makes me think of the most beautiful lesson in love I ever got from my grandma when I was only 6. To love is to let go We were walking on the beach in Ostend, and she said to me: “now Ann, you have to watch…
Some Wilde Thoughts
As a linguist (yes, I also have a Master in Linguistics :)), I truly adore Oscar Wilde for his wit: a combination of contrary elements that make his style so full of irony and paradox. On being your true self: “Be yourself, everyone else is already taken.” On true friends: “True friends stab you in…
Brussels Snowport
Nietsvermoedend vertrok ik op maandagochtend naar Brussel voor een zoveelste doordeweekse vlucht Brussel-Montreal. Ik heb Toni Coppers mee als reisgezel. Wat is het lang geleden dat we nog eens samen op pad waren. “Nooit meer alleen” op vlucht AC833. Verder ga ik ook werken aan een paar strategische presentaties waar ik zoals gewoonlijk tijdens de…
“It’s not what you think it is”
Marketing is no longer about telling the world how great your products and services are. Marketing is not what you think it is.It is more counter-intuitive than you think. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not…
No, I will not make the logo bigger.
The less people are experienced in marketing, the more they want to have a say in marketing. Because they believe their “intuition” rocks? Well, their intuition doesn’t rock. Here’s why: a lot of principles in marketing are counter-intuitive to non-marketeers. Let’s look at just one. The BIG LOGO struggle We still see clients asking for a…
Keep on questioning. Do not assume.
One of the most stunning things we encounter when we run workshops about strategy, is the confidence managers usually have with respect to knowing their customers well. When we confront them with questions such as “how do you know this is exactly what your customers want”, “how do you know this is the way to…
Simplicity is not rocket science. You only need to have a plan
Your product or service may be complex or hard to build. That’s why at the basis you have a complex story to tell. But what people buy from you must make their lives easier. That’s why you need to listen carefully and simplify your message. At Galland.be, we offer a simplification trail to transform your…
Remember when…
Time flies. Yesterday my parents had their 54th wedding anniversary. It was a anniversary different from all previous ones. It was their first wedding anniversary in separation. My dad’s still doing fine and continues to live in the house where I grew up. My mom is staying in a retirement home because she is no…
Everyone designer, everyone marketeer !
Since last Saturday, the nameplate at the top of the Montreal airport terminal shines in alternating red, white and blue. And to underline the importance of ice hockey, the O has been stuffed with the “Canadiens” hockey logo. Gohabsgo ! It is an internal idea, they say. Yes, I can see that from a distance.…