Never take anything for granted
In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.Some said: “Congratulations”Others said: “Are you crazy or what!?” Now, in 2019, we can happily look back at ten very rewarding years of genuine entrepreneurship. I can only recommend it. Here is what I feel is important to be happy…
As a linguist (yes, I also have a Master in Linguistics :)), I truly adore Oscar Wilde for his wit: a combination of contrary elements that make his style so full of irony and paradox. On being your true self: “Be yourself, everyone else is already taken.” On true friends: “True friends stab you in…
Your product or service may be complex or hard to build. That’s why at the basis you have a complex story to tell. But what people buy from you must make their lives easier. That’s why you need to listen carefully and simplify your message. At Galland.be, we offer a simplification trail to transform your…
My desk companion made me smile yesterday. His name? Sempé, the calendar version. I adore Sempé for his simple and subtle way of bringing messages across. This time: showing danger situations… some a bit more dangerous than others. Make it real Make things real to get people’s attention. Communicate in their language if you want…
We stopped doing marketing. We didn’t stop just now ; we stopped already a while ago. Because marketing the way we know it, is no longer relevant. The 4Ps are no longer a big help because they tell you to promote products to people at a set price at the places you pick. And that…
Mijn column zoals verschenen in De Tijd van 20 juni 2013 Waar is de tijd van de steeds fout opgeplooide Michelinkaarten die overal in de auto rondslingerden? Ik had er ontelbaar veel. Zoveel dat ik ze op een zeker ogenblik netjes moest sorteren in een bakje in de koffer van mijn auto omdat het handschoenkastje…