Never take anything for granted
Almost 14th of February again, Valentine’s day. This day makes me think of the most beautiful lesson in love I ever got from my grandma when I was only 6. To love is to let go We were walking on the beach in Ostend, and she said to me: “now Ann, you have to watch…
The less people are experienced in marketing, the more they want to have a say in marketing. Because they believe their “intuition” rocks? Well, their intuition doesn’t rock. Here’s why: a lot of principles in marketing are counter-intuitive to non-marketeers. Let’s look at just one. The BIG LOGO struggle We still see clients asking for a…
My desk companion made me smile yesterday. His name? Sempé, the calendar version. I adore Sempé for his simple and subtle way of bringing messages across. This time: showing danger situations… some a bit more dangerous than others. Make it real Make things real to get people’s attention. Communicate in their language if you want…