Never take anything for granted
“Have you seen that pink elephant in the sky?”, looks like a silly question of a daydreamer. “There are no pink elephants. Moreover, elephants don’t fly. Leave alone they would be high up in the sky!” … the logical reaction of a rational mind. However, exactly this type of fast reaction is short-sighted. It is…
One of the most stunning things we encounter when we run workshops about strategy, is the confidence managers usually have with respect to knowing their customers well. When we confront them with questions such as “how do you know this is exactly what your customers want”, “how do you know this is the way to…