2014: stop “storytelling”, start “storywalking”

2014: stop “storytelling”, start “storywalking”

Stories are meant to make an emotional connection with your audience. However, you cannot do so by telling people how great or special your company is. Interesting stories are always about people in the first place.  Great stories focus on the future and on what  is important to the hearer. They pull people into a dialogue… and are…