Your product or service may be complex or hard to build. That’s why at the basis you have a complex story to tell. But what people buy from you must make their lives easier. That’s why you need to listen carefully and simplify your message. At Galland.be, we offer a simplification trail to transform your…
All posts tagged messaging
The message is simple
My desk companion made me smile yesterday. His name? Sempé, the calendar version. I adore Sempé for his simple and subtle way of bringing messages across. This time: showing danger situations… some a bit more dangerous than others. Make it real Make things real to get people’s attention. Communicate in their language if you want…