Never take anything for granted
If you still want to be in business by 2020, you need to come up with a smart online strategy. A strategy that is different from what most companies do (showing off how great they are).What does that mean? In the first place you have to ban company-centric thinking and make sure the content of your…
Brand being starts from within. It starts with being the one you really are. It starts with being and living your brand throughout all levels in the company. With passion because brand being is about people. Only people can make the difference. People with an interesting and honest story. People who thrive on enthusiasm and who always…
1. Stop broadcastingStop broadcasting, Broadcasting is the main ingredient of old school brand building. 2. Start brand beingStart being your brand and living your brand. Start being just the one you really are. It is not worth it trying to behave like somebody else, you can only become a mere shadow of what you never…
Make your strategy straightforward and believableYou know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable way. Stand out from the crowdDon’t copy any other brand you may be looking up to.…