Never take anything for granted
IKI means “life, alive” and KAI “result, benefit”. As such, the Japanese concept IKIGAI can best be described as a reason for being“. We have been using the concept of Ikigai in our Personal branding and Pitching workshops to help individuals better focus on “why they do what they do“, and help them make smart(er)…
1. Stop broadcastingStop broadcasting, Broadcasting is the main ingredient of old school brand building. 2. Start brand beingStart being your brand and living your brand. Start being just the one you really are. It is not worth it trying to behave like somebody else, you can only become a mere shadow of what you never…