Never take anything for granted
Have you ever bought a book because you loved the cover? I recently did so in Fiumicino Airport, where I spent five full hours. Not exactly a lot of fun on a public holiday, but sometimes things do not work out the way you want. Depending on how you look at it, I was either…
Here is a series of business books that have greatly influenced and enriched our understanding across various facets of the business landscape, including management, strategy, strategic marketing, innovation, creativity, brand management, customer loyalty, marketing communications and marketing metrics. We love these books because in one or other way, they have played a role in shaping…